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Panasonic Offers New Definition Plasma TV
Portraying the piture quality HDTV plasma TV making regular ol "is quite difficult. That's why new Panasonic plasma TV campaign breaking this week, will be less than the picture on the TV and more about What consumers can do with their high definition displays.
Panasonic has a lot riding on this work, the first lead agency Kirshenbaum Bond + Partners, New York, struggling to protect its first place among manufacturers of plasma televisions USA.
Samsung and others are aggressively attacking Panasonic in the plasma market. Samsung, in collaboration with Sony, also successfully attracting consumers to other technologies like HDTV LCD ( Liquid Crystal Display), according to Ross Rubin, director of industry analysis for The NPD Group in Port Washington, NY
"LCD technology is increasingly affordable and larger sizes, "said Rubin. The average prices of 42-inch plasma and LCD TVs are now $ 2,100 and $ 2,700, respectively The latter is below $ 4,200. "LCD has some advantages," said Rubin. "It is lighter, thinner and there is no burn-in issues which have been a problem with plasma, but is getting better. "
Panasonic will increase its $ 80 mil-lion more of 2,005 local media in support of its budget brand building efforts by the company. Once known for a variety of products, Panasonic is concentrating on a few key growth issues. The plasma is such Once your attention. Digital cameras, where Panasonic ninth in the category, also receives a new campaign in the spring, mothers, Parents and graduates "of the window. Panasonic introduced the Blu-ray DVD players June 22, with marketing support to continue,
The plasma effort, "Flip" shows that people see a 58-inch TV from different angles. A couple is seen in artwork from the side of the screen, snowboarders do tricks inside out and so on.
A voice-over by Christian Slater offers: "The favorite piece of art. Your Videos. Photos. And your favorite TV shows in high definition. His life now showing on our best picture ever. Panasonic is changing its views on television. "The label read:" Panasonic. Ideas for life ".
"How can I convince our image is better? Is the last riddle, what they truly understand how a BMW drives if I have not driven one? "Said Rob Feakins, executive creative director / vice president of KB + P." We are using an analogy by saying that in the face and watch this big picture is on your TV shit.
Fifteen second teaser ads begin this week, prior to full implementation. "People are very interested in HDTV flat PANGEL" said Gene Kelsey, vice president of brand strategy group of Panasonic Consumer Electronics, Secaucus, NJ "More content is available. ensembles are increasingly out there. People are experiencing. Once you realize that is something they want to have. "
Digital Panasonic cameras with stabilization optical image also share the spotlight. The digital camera market presents greater challenges for Panasonic, said NPD's Rubin: "It a category very difficult to compete with Sony, Kodak and Canon at the top of the market share standing for some time. "
Sony, Canon and others are working to develop the image stabilizing technology similar to Panasonic. Moreover, the demand point and shoot digital cameras is leveling off. According to Rubin, "In the next year or two, we will see a decrease in [sales] for the first time."
TV ads last hours this week to tell consumers that they need not be immobile for taking great shots, "Who says you have to stand still to take a life? "and" capture the spontaneity, not blurred. "About 35% of digital images are eliminated because they are blurred by KB + P.
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