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White Paper: How to skyrocket your sales in today's economy, simply by using the functions of marketing automation CRM software
As vice president of marketing, director of marketing, economic times or sales executive who is well aware that even the best planned marketing efforts can fail, and have only aggravated the thorny aggravation. Youâ € ™ have been sought to reduce its marketing costs significantly, while youâ € ™ re expected to accomplish more.
This White Paper presents the basics of programs run better marketing efficiently and with the highest ROI possible, using not only creative but also an analytical approach to direct response marketing which is impossible without the marketing automation â € "a main support system for the success of any marketing campaign. The process technology driven, in conjunction with a preferred vendor intuitive process, we will closely intertwined your marketing and sales programs and, as a result, obtain a positive return on their limited marketing resources.
To encourage customer loyalty
Your existing clients can be your best customers for the future, and its best sales representatives. Satisfied customers will bring many references, and as you well know, leadership comes from a derivation of the customers is that your sales will close faster and higher rate of probability, because your client has already made great efforts to pre-sell prospects raised.
Growing through references
If you have not developed a well-managed referral program for its customers â € "and any other partners who want to go into business with you and become a free agent who is paid commissions by references â € "you are missing a great opportunity for organic growth.
Consider this example:
Company ABC is a B2B service provider with about 500 current customers, and average annual sales per customer is $ 20,000, generating $ 10,000,000 in annual sales.
Your annual advertising budget is 1% of income ($ 100,000). As we all know, most of which is spent on campaigns that bring poor results in the hope of discovering places winning advertising â € "that is made even more difficult with competitors trying to overcome the downturn in this economic downturn.
Your company has been growing at a 10% annual rate, slowly but surely, but now the growth begins to slow, and is expected to be nearly 5% this year, with the same marketing costs (and even more than hassling the marketing and sales team has to go).
Now imagine that you decide to monetize the connections of its customers. You can ask a favor and a few back. But you donâ ™ € t wish random individual references â € "you want to get bombarded with the pre-sales perspective that takes less than half an hour to close. Wouldn € ™ t that marketing and sales is paradise?
Welcome to paradise
Leta € ™ s imagine that has designed a customer reference program and offered a 10% commission to pay as a result of each referral that becomes a client payment.
Leta € ™ s assume that 50% of customers enrolled in the referral program, but only 50% of customers who actually relate payment prospects on a regular basis â € "that brings 125 new sales a month.
Now do the math:
500 customers x 50% x 50% = 125 per month customer references
125 referrals / month x 12 months x $ 20,000 per sale = $ 30,000,000 / year
$ 30 million – 10% commission = $ 27M in new business
As you can see, your next Yeara € ™ s income was $ 37,000,000 instead of $ 10,000,000, and its growth rate the company now is 370% vs. -5% projected.
The development of the strategy and process management system
I liked mathematics, and is now ready to jump and get it done, right?
Do you have a system to manage hundreds of partners of reference? You probably donâ ™ t € have the tools in place a successful program implementation. Are you planning to do it intuitively and manually? Unless you have a suitable structure, together with processes and technology necessary to measure its success, can not run their successful partnership programs.
Thata € ™ s by What you need to automate their marketing processes, and ideally to hire a professional marketing company the design, automation, and market the program for you â € "and charge affordable rates.
Costs of marketing automation and implementing campaign
How much do you think it would cost to invest in a program that brings you millions of dollars in additional sales? 100,000 dollars would be the right number? Maybe, but it dramatically exceeds the limits of their existing marketing budget.
However, the good news is that right now a marketing company direct response to the established processes, a proven framework and automation tools can do everything right for you in a few weeks â € "$ 10,000 or less.
In task-based integrated marketing versus marketing
Before using our solutions for many of our customers, â € € œmarketingâ was a series of isolated tasks â € "but from a commercial standpoint, the sale is a coherent process. Based marketing efforts often fail because, at its core, it doesn t ™ € help initiate a dialogue that a seller can lead to closure.
Test before you invest
With the right tools in place, you can now perform formal tests of each marketing idea, Part of warranty, and a message to obtain the most effective tactics. No evidence should be done manually because the necessary sample size is too large.
The numbers game
Without proper metrics, sellers who rely blindly on an intuitive approach donâ € ™ t have the tools to measure its success, and replicate in other programs.
Creativity and analysis must go hand in hand. However, a proper analysis of a number of variables can not be done manually. Monitoring systems for both success and failure, and easy tools to analyze the factors that affected the outcome, must be integrated and reflect the companyA ™ € s objectives. Therefore, some outside the box software packages for different purposes (such as campaign management, affiliate scripts, Google Adwords integration, and others) might not necessarily be the best solution for your business because it will require some effort integration and maintenance resources.
A marketing credibility of sales and advertising company can not only consult with you on the best solution, but also to implement and execute campaigns her name during the learning phase, while its marketing team is familiar with the program.
The benefits of the overall marketing automation
Using a database, marketing automation allows you to learn â € "deep â €" about their prospects € ™ € ™ behavior and partners, along with the decision process and the variables that influence it. Automates communication processes and maintaining electronic relationships.
The results:
- Better organized sales and marketing processes.
Retention higher customer.
- A consolidated view of their customers and the base lead.
- Rather than lead qualification and retention.
- Better return on sales force and support the investment of technology clients.
- Superior marketing ROI.
- Better tracking ability.
- A better platform for decision-making marketing and sales.
It translates to:
- Reduced operating costs.
- Reduced marketing costs.
- Increased revenue.
Marketing doesn € ™ t put the link automation with sales marketing â € "which helps boost sales marketing.
What can be done with the right marketing automation technology
SalesAnual will help improve response rates and increase revenues of your marketing efforts. We offer the ability to easily manage sophisticated, timely, personalized customer communication strategies. Designed specifically to meet the needs of key members of the marketing process, our product will perform a comprehensive data management, campaign management, and advanced customers in an integrated analysis and easy to use solution.
The marketing campaign management
The marketing campaign management is easy with our product. Through a single application, you can effectively plan your marketing, management of all its initiatives and campaigns and analyze the performance and results.
Market segmentation
Our product helps you to create targeted campaigns by segmenting your audience based on attributes such as demographics or product interest, then send specific messages and offers of each group. You will have the ability easily add contacts and leads right to the lists in the campaigns.
Campaign Analysis
Our system is designed to simplify ABC (split) testing. You can track, analyze and optimize multiple campaigns including marketing online and telemarketing. They also let you analyze and optimize campaigns and other trade shows, direct mail, advertising and promotions for all marketing efforts focus on more effective campaigns.
Test Campaign
ABC is typically performed tests to determine which version of the advertising materials or parts are helping carry out the campaign. ABC tests dramatically challenge the assumptions that vendors and company executives may have about how best to design a campaign or piece of collateral. The automated functionality also lets you resolve conflicts between marketing and management.
Although the tests normally applied to ABC Online warn, we can build the system around a repetitive testing process of all media, by allowing you to test web pages, advertising, telemarketing scripts, emails, newsletter content and design, and so on.
Performance tests of the most valuable only when tests are performed several times, so effectively the ABCs is impossible without full automation of the testing process. This is a key advantage SalesAnnual system.
Our software can create a â € œABC winners € table test, where all the elements best advertising will be stored. Each record contains statistics on all marketing efforts in the same category will be measured.
Monitoring of income
Our product will help you identify the marketing activities that generate more revenue sales by directly tying every sales dollar back to its origin in the campaign. Directors of the campaign can be analyzed for detailed tracking analysis revenue, and measure campaign success.
Express tracking
Our product helps you easily determine which prospects require follow-up contact after a campaign and define appropriate actions.
List management
You can import and export campaign lists multiple data formats to and from providers of marketing. With SalesAnnual List Management, you can create effective campaigns and marketing management tools list segmentation, export, and analysis of lead lists.
List Building
This module lets you create customer or prospect lists by selecting any combination of contact and customer information.
Export data
This module helps you to easily export your playlists to external suppliers and managing for results with SalesAnnualâ € ™ s management features campaign.
Data Import
The module allows you to quickly import sales opportunities from traditional sources, as trade fairs, seminars and direct mail group and the campaign game, eliminating manual data entry.
It also lets you import leads always bulk for a specific reference partner as a result of a specific campaign. You can also assign and segment all the information you need to manage.
Detailed Reports
This module allows you to analyze the lists and contacts to identify trends and optimize marketing campaigns.
Candidate Management
This module can track prospect inquiries entry responding to campaigns in particular and so qualified automatically route leads to the right people, enabling sales representatives to gain instant access to the latest outlook â € " and business opportunities are never lost.
Capture Main Line
This module automates the generation of candidates by capturing of leads from your customers € ™ website, directly into our system, and automatically send a customized response based on information supplied by the customer.
Lead Search and Merge
This module ensures that representatives can easily identify previous interactions with lead before monitoring. You may combine sales, contacts, and accounts â € "and remove duplicates â €" for government Efficient lead.
Lead Tracking
This module monitors carried end to end â € "from creation to conversion â € "with capabilities that include automatic date / time stamping, campaign or lead source tracking (vendor, campaigning, and the couple) changes in the status of lead and manage the activity of lead.
Channel Partner Program Management
With our system you can manage easily several categories of channel partners and affiliates, partners of reference, and retailers â € "and create efficient, automated relations with them.
The affiliate program management
Our program of affiliate management functionality is designed to manage its channel partners who operate mostly on the Web, and therefore the traffic monitoring system reflects the way they are posted to its website. Affiliates often use their online marketing tools such as text links, banner ads, video clips, podcasts, webcasts, and text documents, such as articles, press releases, white papers and case studies.
The Program Management Reference
Our program management function reference is designed to manage its channel partners to deliver leading in a less organized â € "orally or in writing, for example.
The management reseller program
Our distributor program management functionality is designed to manage their value-added resellers (VARs) who are engaged in the sale and marketing of their product. Typically its package of products and services with their own business, and market to their customer base existing.
Channel management partner compensation
Our lead tracking and payment management solution offers an information system wide that will put you at ease, because his team â € "and its partners â €" You can always access the latest account information and performance lead.
Contract Management
Our system allows you to store contracts signed with each partner and see the compensation payable to each member. The numbers occur in the value of $% and therefore the agreement with a particular partner, and the revenue generated to date because the couple signed up.
Reporting
Our flexible reporting solution gives the possibility to choose a report template or customize the reports according to your partner € ™ needs. The condition of the cables is reported as skilled, unskilled, dead, and so on, and you can send the reports to its members on a schedule regular.
Security Controls
Our security controls and permissions capability allows partners to access sales opportunities in their own territories or the services they provide. You can also manually share specific sales leads with anyone you choose.
Routing Auto Lead
Our product allows easy management lead by creating queues and assignment rules to automatically route qualified distribution leads to the right (a sales organization that is in a country where the company has no capacity within the sales), based on business rules custom, and track the status of each lead in their channel marketing partners. His reference partners have instant access to the latest perspectives, and leads are never dropped or lost.
Email prospecting and monitoring
Our system allows its resellers and partners to send relevant personalized message, based on templates, e-mail messages to prospects in large numbers, and easily track all responses from a centralized system Lead management.
Lead Acceptance
Our system allows comprehensive monitoring and accountability so you always know your status lead, in real time.
Messages addressed
Our system allows you to create and publish specific messages to each individual channel partner.
Document Management System
Our system provides a central repository of all documents and communications of its channel partners need to support their sales and marketing efforts. Its partners will have continued access to all up-to-date records (product brochures, presentations and supporting documents) of any part of the world so they can respond to requests for customer information quickly and easily.
Search
Our search capability Full allows its partners to quickly find relevant information, view documents and even send them as attachments to their views, directly on the performance search.
Records of the safe administration of
Our safety standards and custom folders allow administrators to organize documents and communications based on partner type, department, or other criteria, with limited access for the audience it is designed. Document management is safe and personalized.
Second level referral program
Our system allows you to track not only of each sale of each of the levels 1 of the partners, but every sale made by the partners that were acquired through its first level of subsidiaries or associates of reference.
The compensation is calculated according to their agreements.
Co-management of marketing programs
Our system allows its partners to submit applications for marketing of co-marketing programs, if desired. The requests are automatically compared and deducted from the associated budget. You can handle the claims of partners for applications funds through an analysis of each claim, compared with the budget allocated to each partner. Complaints can be documented with a performance test.
For all financial and nonfinancial transactions, members file claims with the performance test. Documents and Materials uploaded are integrated with marketing programs.
Special promotion for
With our system you can make your partner web portal œstickierâ € and â € approval of membership growth through the creation and communication of discounts and promotions for members. We offer discounts and best practice guidelines for help channel managers winning design and launch programs.
Its partners will be able to apply for special rates for competitive bids in which they work.
Search Marketing Management
Our system allows you complete visibility and control over their motor € search marketing campaigns "in the keyword selection to closed deal. It allows you to put your marketing budget to work with the keywords that deliver the best results. You can see exactly what leads were generated for each program of search engine marketing.
E Marketing Management
Our product is feature-rich functionality that helps to use a wide range of professionally designed templates for mail email newsletters. One of our unique features gives you an easy way to create landing page templates that match the custom template e-mail and content.
E-mail Alert
Our system makes it easy to evaluate the success of e-mail campaigns to monitoring integrated response and easy control of key campaign metrics. You can easily identify which e-mail campaign generates most:
- Open e-mail messages (which the recipients, when, how many times)
- Bouncebacks
- Click throughs
- Leads
- Operations closed
- Unsubscribes
Our system gives you the ability to assign a specific identification of each affiliate or partner reference € ™ email output or telemarketing campaign sent through its system. Each entrant will be assigned to track the right partner, and which are reflected in statistics on partner performance € ™, accrued compensation and payment schedules.
Personalization
Key Features include:
- Editing content supports a high degree of reuse and easy customization â € "push a button to add a, variable â € € œIFâ statement, HTML templates, and more.
- Customize messages using conditional content and data.
- Default the content standard (as œDear Customerâ € â €) when conditions are not met.
- Personalize subject lines.
- Integrate redirect URLs and attachments in email messages.
- Integrate with your favorite content editor, easily.
- Support opt-in/opt-out flexible.
- Of viral marketing support â € "to seek and understand the value of customers relay messages that extends the return of communications.
- Rich Re-marketing and campaign support wave through easy to create communications monitoring based on a single € ™ s response or no response.
- CAN-SPAM compliant.
New paintings control and reporting functions
With our new customizable dashboard and reporting functionality, you will have instant access to real time data and analysis you need to run your business. Panels pull together, providing instant access to a real-time consolidated view of sales data.
Dashboards in real time
Control panels give you an overview at a glance the current status of your business, with benchmarks and critical measures sales, marketing, service, and more. One of the data, click its vendors ensures that refreshments are always working with the most up-to-date information.
Custom Report Formulas and emphasizing
Multiple mathematical formulas are preprogrammed into the system to aggregate and perform calculations on the raw data in the system. No need to export data to spreadsheets for detailed calculations.
Sales output campaign management
The module makes it easy for telemarketers to create and test scripts for telemarketing, as well as the ABC test email monitoring are automatically sent to potential customers generated by each sales campaign departure.
By default, unless custom, our system Monitoring automatically sends three to € â € Oenone-responding drive after the system can automatically move to the category of the Dead, which eliminates the manual work.
Media buying and production management
We deliver a quick powerful and complete system includes media buying, production, and the trace output is designed with direct marketing in mind. Our system provides a quick and easy to information, and allows monitoring of each year to its smallest details, because merchants and users need all the answers:
- What points of the ads are profitable?
- What the media is the most profitable?
- What is the creative best suited for each media in particular?
- URL that works best?
- Which days of the week, month, and parts of the work each day better for the media?
- What is the cost each for the media?
- What is the cost per inquiry for each medium?
- What is the cost for each of the media to carry?
- What is the ROI for each of the media?
- That call centers are most effective?
Our system keeps everyone in sync and up to date for direct marketing is a complex process involving media buyers, writers, editors, designers, producers, call centers, accounting, budgets € | as well as countless sign offs by customers and management.
Media media buying
Print ads in newspapers, 30-second spots on television in prime time, banner ads on pages web â € "each can be considered a means of buying. its media management is easy with our fully automated system.
Features:
- Abbreviated.
- Long-form.
- Spot and the purchase of the network.
- E Direct.
- E-mail.
- Inserts and circulars.
- Display advertisements.
- Cable and broadcasting.
Production Management
Our system helps you manage traffic and jobs, work orders, and schedules.
Note: Please note that some features not available with the basic package and is only sold to customers that the order of 50 seats or included consultation as part of customization. Please specify your needs and we will provide a quick quote.
Conclusion
In the new state of the economy, his motto as a marketer should be â € œefficient marketing made simple with less, â € at least ours. Our programs and technologies will give your marketing department the ability to take greater control of the cables, as well as customers and relationships partner, which keeps the cost per interaction as low as possible, ensuring better performance of marketing.
This means you can continually improve the effectiveness of your marketing efforts instead of repeating what potentially Hasna € ™ t work. Marketing Automation â € "well selected and B2B or B2C marketing agency â € "will make their marketing programs more successful and eliminate discrepancies between their marketing objectives and its capabilities implementation.
The It € | your business generates more customers interested in lower cost per sale, and this helps your sales team to achieve a ratio higher end.
About SIdeaMama Ad Netork
IdeaMamaâ "¢ Ad Network is the only affiliate network that can work very B2B offers prices with a long sales cycle, and high ticket products B2C. Therefore, we offer high payouts to affiliates. Not only run the CP (pay-per-sale) software online, but also to request that an army of reference partners and resellers who have no online presence. No other network has a capacity to manage relationships offline. We can, because we have an automated software system that allows members to reference the contact information of prospects and load monitor the state of the tracks, watching closely how they are moving through pipes. We provide full transparency for members and super-efficient for advertisers. IdeaMamaAdNetwork.com provides each dealer with a solution booming owned by CRM not only manage its channel partners, but also joined the business processes your entire organization – which has the highest score winning sales, marketing and customer support automation solution to serve their new partners and existing customers.
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