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Create low cost TV commercial using Flash
With the growing popularity of the World Wide web and online video services such as YouTube, many people are turning away from TV to the web. However, traditional TV broadcast advertisement is still the most popular and effective mass-market advertising channel. Even Google has launched its Google Video Adwords system to help small business owners to buy TV airtime at cheaper prices.
Although originally built to create vector-based web animation, Adobe Flash can also be used to create animation for video and television. You can use Flash to produce movie-quality animation and output to video format for displaying on DVD or TV, which can be a short ten second TV ad commercial or minutes long cartoon animation.
By using Flash to produce video file, you can create TV commercial quality ads with a low budget — there is no need to hire a whole video production crew and actors to do the video production.
Flash can export file into AVI and Quicktime movie format, both with or without sound. You can then import these formats directly into many standard video editing programs and then output them to tape or CD.
The following are few important factors you need to take into consideration, when creating a Flash TV commercial, which includes display resolution, screen size, frame rate, color and video format required when you output from Flash.
– Display resolution
Display resolution refers to the number of distinct pixels in each dimension that can be displayed. Usually televisions are of the following resolutions:
* SDTV: 480i (NTSC, 720×480 split into two 240-line fields)
* SDTV: 576i (PAL, 720×576 split into two 288-line fields)
* EDTV: 480p (NTSC, 720×480)
* EDTV: 576p (PAL, 720×576) * HDTV: 720p (1280×720)
* HDTV: 1080i (1280×1080, 1440×1080, or 1920×1080 split into two 540-line fields)
* HDTV: 1080p (1920×1080 progressive scan)
Output your flash animation to an SWF, animated GIF, AVI or QuickTime file. These formats show you the speed of your animation better than Flash movies inside the Flash editor.
Even with the latest graphics card, Flash movies played inside the Flash editor often run a bit slower than the stated frame rate.
— Frame rate
Frame rate is the measurement of the frequency (rate) at which an imaging device produces unique consecutive images called frames. Frame rate is most often expressed in frames per second (FPS) and in progressive-scan monitors as hertz (Hz). The standard frame rate is 30 fps for NTSC, and 24 fps for PAL.
– Screen Size
TV screen size is often different from your standard compute monitor. When creating a flash commercial, you should maintain an aspect ratio of 4:3 to avoid any stretching in the post-production changes. 720 x 540 at 30 frames per second (fps) is a fairly standard stage size for NTSC. For PAL use 768 x 576 at 25fps.
Flash is a vector based program, therefore if you design the flash ad using vector images, their quality will be the same regardless of final screen size output. However if you are going to use a lot of raster based images in your production, like pngs and jpgs, then it becomes more important that you use the images in highest possible resolution, or it will look blurred in your final product.
— TV Safe Color
Many color used in Flash, such as the red color, are too bright when broadcast on television. You should choose television-safe colors, or use a graphic software program to create a television-safe palette.
— Output your flash animation into Video Format
You should export the flash movie file into standard video file format such as AVI, WMV or MPEG for TV broadcasting.
The steps are very easy to follow. In Adobe Flash, simply select [File->Export->Export Movie] and choose the exported movie option, and then the conversion is complete.
The display resolution, frame rate and video format used might vary from different TV broadcasting companies. Therefore you should always check for video file format details first before working on the flash movie.
Creating a Flash TV commercial is very time-consuming and complicated. If you need to create a Flash commercial quickly, you can consider to use ready-made flash templates, which is usually available with full source code file, so that you can edit it in Adobe flash, and replace the template images and text with your own.
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